conspiracy theory

I’ve noticed something this year. Every time an interior design magazine arrives in the mail, there it is again…

Sunset magazine, pg 53 | October 2011

Sunset magazine, pg 53 | October 2011

 

That tree in the corner. It’s a Fiddle Leaf Fig. And it’s everywhere. Usually near the window…

House Beautiful | June 2011

House Beautiful | June 2011

 

Sometimes there’s not just one but two

Elle Decor | June 2011

Elle Decor | June 2011

 

Occasionally, they are monstrous…

Elle Decor, pg 217 | September 2011

Elle Decor, pg 217 | September 2011

 

So my question is, is there some conspiracy going on here? Maybe a botanical PR/lobbyist type at work behind the scenes trying to get this tree more press?

Elle Decor, pg 184 | November 2011

Elle Decor, pg 184 | November 2011

 

Is this the “It” plant of 2011? Or is every shelter mag’s set stylist just a little heavy handed with this plant?

 

3 Responses to “conspiracy theory”

  1. jc says:

    About 2 years ago, a very stylish and hip friend of mine asked that I keep an eye out on for the fiddle leaf fig on my trips to the green houses.
    Who knew (except her) that years later it would be such a hip plant…?

  2. Brook says:

    she’s a woman before her time. hey, i bet if i looked through the rest of my magazines from this year and not just the ones on top, i could find more of those trees.

  3. jc says:

    She’s a web designer and an actress at the theater. She found her Fig at Pechkam’s a year or so ago…

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